Waxy.org
Waxy.org is the sandbox of Andy Baio, a writer and tech entrepreneur in Portland, OR. I work with Expert Labs, helped build Kickstarter, founded Upcoming, made an album, and other stuff too.

Contact Me: Email, AOL IM, or follow me on Twitter.

Surprise, Marketers Hate Spam Filters

Posted Jun 3, 2002

After installing SpamAssassin last March, the spam on my 7-user server dropped from roughly 80-100/week to one or two a month.

So it's not a big surprise that e-mail marketing firms are getting nervous, starting with a smear campaign against SpamAssassin. Gord Sears's column in his marketing newsletter calls it a violation of free speech, demanding a law against server-side filtering software. Paul Myers, in his You HAD Mail column on Talkbiz.com, claims that SpamAssassin could bounce valuable mail like "discussion list posts," "newsletters that you requested," and "LOTS of personal emails from friends and family."

I want to clear up a couple misunderstandings: First, the recommended SpamAssassin configuration flags e-mail as spam before forwarding it to the user, allowing for simple filtering in the client. It doesn't delete the mail, although you can configure procmail that way, if you like. Any ISP that quietly deleted e-mail without consent wouldn't be very popular for long.

Second, Spam Assassin has to be tailored for the individual. For the first week after installation, I had to add a few newsletters and discussion lists to the "whitelist," which tells Spam Assassin never to filter e-mails with a particular "From" address or subject. After that, Spam Assassin very rarely accidentally flagged good e-mail as spam. And it has never once mistakenly flagged an e-mail from someone I know as spam.

It's not a perfect system, but it's a depressing necessity.

4 Comments (Add Yours)

Jun 3, 2002
12:38 PM  
Anonymous wrote:

Would you buy a used car from Gord or Paul?


Jun 4, 2002
11:44 AM  
Phil wrote:

oh wow, big surprise, a couple of email marketing shills don't want you to be able to filter out the way they make a living. If I was an ISP customer, I'd want the ability to opt out of it if I choose, but damnit, it isn't some god given right for their messages to make it to my eyeballs.


Jun 4, 2002
2:47 PM  
Andre Torrez wrote:

I've been running SpamAssassin on one mail account for a few months now, it's worked like a champ with only 1 false-positive that I didn't care to receive in the first place.

Oddly enough, today I received carefully worded spam that only produced a .9 on the hit scale (my threshold is 4.5), which I think is the lowest I've seen a piece of spam get.


Jun 4, 2002
2:59 PM  
Andy wrote:

It'd be great if the SpamAssassin guys would distribute the updated rulesets by themselves, or bundle a cron-able script with the distribution that regularly downloaded new copies of the ruleset files from their site. I guess I could write one...


 

Leave a comment





Waxy Links
Ads via The Deck
February 8, 2012
Double Fine's Kickstarter project to make a new point-and-click adventure — best project video ever; I backed it so hard
Interactive ASCII fluid dynamics animation — based on this JS simulation (via)
What Popular iPhone/Android Apps Know/Transmit About You — ignore the awful visualization and skip to the table; Angry Birds sends your contacts to third parties!?
Path apologizes, deletes user address books — they never should've done it in the first place, but this is the right way to handle it
BBC tracks down an Internet troll — as the Daily Dot points out, he's more of a racist asshole than a troll (via)
February 7, 2012
PressPausePlay — stylish documentary on the digital media revolution of the last decade
February 6, 2012
Restored Disneyland footage from 1957 — only open for two years in this video
Robot readable world — found footage from machine-vision tests
February 3, 2012
Avería, the average font — preview them all (via)
February 2, 2012
How and why Mark Jaquith became an atheist — gripping personal story of the life-affirming shift from faith to evidence (via)
Where's the Pixel? — find and click on the black pixel; you may need to clean your screen first (via)
ARTINFO on the chilling effect of the Prince v. Cariou copyright ruling — the journalist mentions me and Kind of Bloop
Darkness — a brilliant 24-hour comic by French cartoonist Boulet (via)
January 31, 2012
Nano quadrotors flying in formation — don't miss the figure 8 pattern at the end (via)
Bootstrap 2 released — here's the announcement
Jeff Atwood on the risks of unmoderated communities — left to their own devices, popular online communities get taken over by cheap, easy gags (via)
How and why J.D. Roth sold Get Rich Slowly — interesting tale of a founder selling his site, but unable to share the details for years
Yahoo lays off in-house Flickr support team — from what I hear, it was done with 10 minutes' notice to Flickr management
Mapstalgia — videogame maps drawn from memory
January 30, 2012
Shit Programmers Say — strikingly similar to Shit Rocks Say
Impressions of Corporate Logos by a 5-Year-Old — "a cheetah, a cheetah, a cheetah"
Bellbot — web app that beeps when you get new signups or sales
ScratchML — markup language for recording and replaying turntablism
Why are software development task estimations regularly off by a factor of 2-3? — nice piece of Quora fiction (via)
David Carr on Kickstarter's film funding at Sundance — 10% of the festival was funded on Kickstarter, with two optioned by HBO
Why ten-year attendee Mike Pusateri's skipping SXSW this year — I made the same decision to skip this year; I may regret it, but it just wasn't fun last year
MegaUpload's user data set to be destroyed by Friday — collateral damage in the copyright war
Blogging declines across the Inc. 500 — too bad; Twitter and Facebook aren't a replacement for longer-form communication
January 29, 2012
ChatChat — Terry Cavanagh's multiplayer game about being a cat (via)
January 27, 2012
Identifying Ice Cube's "Good Day" — process of elimination

Andy Baio lives here. Some rights reserved, for your pleasure.