Waxy.org is the sandbox of Today, Yahoo! Brickhouse launched BravoNation, the newest release from their San Francisco-based incubator program. Gordon Luk, the leader of the project and my fellow Upcoming founder, graciously offered to give me an exclusive preview of the launch.
BravoNation is an experimental platform for people to send virtual awards and achievements to their friends and family, and a robust set of APIs for developers to build achievements into their own software. It reminds me of a web-native equivalent of XBox Live's achievement system, abstracted to work with any online community.
From its genesis as a Hack Day project to my departure from Yahoo! last month, I was a close observer of this project and I'm thrilled to be the first to write about it publicly. Gordon gave me access to the "Rough Draft" release of the site this morning, and I've included my screenshot-heavy tour below.
Background
Inspired by the gaming panels from SXSW Interactive earlier this year, Gordon wrote a series of blog entries drawing parallels between multiplayer gaming and Web 2.0 communities. In particular, his three-part series on avatars discussed different achievement-like systems in gaming, on the web, and the crossover between them.At the next Yahoo's internal Hack Day, he developed an early concept called "World of Y!Craft," a set of APIs that would let any Yahoo! property become more game-like. As an example, the Flickr staff could automatically give out a "100 Favorited Photos" or "#1 Most Interesting" trophy when a user reached certain milestones. Or the Flickr community, already very comfortable giving out homemade awards, could design and give out their own trophies.
After presenting World of Y!Craft, Gordon was approached by Yahoo!'s Chief Product Officer Ash Patel, who asked if he'd be interested in pursuing the idea at Brickhouse. Over the next four months, Gordon expanded the scope of the project beyond Yahoo! to a platform designed for the entire web. While still working part-time on Upcoming, he led a team of three (Ernie "Little Yellow Different" Hsiung, Kevin "OK/Cancel" Cheng, and Niki Bobb) to develop the new property.
Those Medaling Kids
For most users, their introduction into the site will likely be an email from a friend, family, or community website inviting them to pick up their "Bravo" -- BravoNation's term for awards. Clicking the link displays a cute envelope, where you can drag out a little personalized card with the Bravo image.
I was surprised that I wasn't forced to create a Yahoo! account to receive my award, instead just identifying me my waxy.org email address. Gordon confirmed that Yahoo! accounts aren't required to receive Bravos or collect them into a Bravo case. Creating or sending new Bravos, however, requires a BravoNation account and Yahoo! ID (currently invitation-only). Here's an example of my BravoNation homepage after receiving a few Bravos, with one in the upper-right waiting to be picked up.
After accepting, Bravos can be viewed, favorited, and commented on by the BravoNation community. One nice touch: when accepting a Bravo, users are prompted to respond with an emoticon which then shows up as a comment on the Bravo page.
All of your Bravos are then collected in your Bravo Case, which can then be removed or rearranged. (Syndication options are still forthcoming, though the team showed me a gorgeous Flash widget that turns your trophies into a browsable photo book.)
Sending Bravos to your friends is drop-dead easy. Either select from several stock illustrations and customize the copy or create your own using a Flash drawing application. BravoNation users get a limited number of "Bravo Bucks" to spend on sending out Bravos, which regenerate throughout the day. (This seems to be mostly an abuse measure.)
The award creator's drawing tools are simple, but includes a real-time group chat where you can hang out with others working on their awards at the same time. The ability to see everyone else's in-progress drawings is coming soon, but not in the draft release.
Spelunking the API
Unlike most startups, BravoNation ships with a mature and complete API, including an interactive "API Spelunker" similar to Flickr's API Explorer to help simulate API calls against the live database.
Unlike BravoNation users, developers can create original Bravos from uploaded images and batch-award them to community members using a comma-separated list in a web form or programmatically via the API. Third-party developers don't need to worry about their own users creating Yahoo IDs.
The BravoNation website is fun, but I think more than anything, I'm interested to see how the API is used. I'm going to keep an eye on the Top Applications page to see how independent communities decide to implement this as an incentive system. It seems like a natural fit for any blog software's commenting systems or discussion forum.
4:27 PM
I'd like to try this out: incentivising — interesting!
4:33 PM
Love to take a look @ this.
inspiring!
4:43 PM
oops. here's my email addy!
4:45 PM
I'd love to check this out. Looks pretty awesome.
4:48 PM
I am so a beta whore! Looks like an interesting site, though - I might be able to work this into a few of my sites.
4:54 PM
Congrats Gordon! Would love to check out the beta and api
5:18 PM
This seems incredibly neat and I have an immense desire to do something cool with it.
5:33 PM
I'd love to take a look, this is something I've wanted to add to my site for ages.
5:50 PM
since Ernie didn't invite me, I'd like to get one from you. thanks.
5:54 PM
Bravonation looks elegant, clean, and I love the design. Fantastic work, Gordon and team!
5:57 PM
I'm in, Andy.
5:58 PM
I'm not sure I completely understand it, but I'm duty bound to join it if invited. Thanks in advance!
6:05 PM
I'd love to check out the beta thanks.
6:07 PM
I would love an invite if you have any left.
This is awesome and I can't wait to start playing around with it!
6:08 PM
Congrats to the BravoNation team! I would like to take it for a spin! :-)
6:14 PM
Fascinating. The overlap between the BravoNation community and the various communities within which one gives out awards is an extremely interesting model.
6:16 PM
I am a beta whore! And how!
6:35 PM
Beta-whore-me-do!
7:00 PM
sign me up please for an invite... thanks!
vincent, in buffalo
http://www.basicmagic.net
7:22 PM
I'd like an invite!
7:26 PM
Hit me!
This same mind-set was my rationale for doing http://www.baresquare.com a few years ago. First twitter, now bravo is going to make my site look like another me-too app :)
The design looks stunning.
7:42 PM
I make a hobby of signing up for web applications that I'd never use... but this one seems kinda fun, so make a whore out of me.
8:05 PM
I'm a total beta whore and feel better about myself each time I try out a service, even if it requires friends I don't have time to cultivate. Please me please me.
8:07 PM
Heard about this before I left Yahoo! in November. I'd love to take it for a spin. Invite please!
8:12 PM
Invite me!
8:28 PM
Looks like a lot of fun!!
8:32 PM
I'm interested in becoming a beta whore as well.
8:32 PM
I like Xbox Live Achievements but I am not sure how this would work outside the video game format. It kind of looks like the Facebook "Super Gift" app.
8:37 PM
Yes, please!
8:50 PM
Sign me up!
9:02 PM
I am a *total* beta whore. Sign me up!
9:25 PM
must. try. new. things.
9:42 PM
sign me up! please
10:04 PM
sounds awesome! I definitely want to try it ;-) Sign me up.
10:07 PM
Yay, 2 of my awards made the screenshots! There should be a Bravo for that.
Bravo is a surprising amount of fun. I have a tendency to make birthday cards, etc, by hand with paper and markers and pretend that my 2-year-old made them. This let's me do the same for my friends, for any occasion, online.
11:16 PM
Sounds great. Would you please send me an invite?
11:49 PM
Sounds cool, although I'll probably end up sending out "anti-achievements". Will give it a whirl if I get a beta invite!
2:13 AM
Would love an invite to this, although I suspect I may have missed the first 50 now. Would be really interested in having a go at putting together an IPB plug in so I could use this with my F1 forum.
2:18 AM
I can't count, is that 50 yet?
Hope not.
3:05 AM
I'd like an invite, please. Thanks!
3:21 AM
I've been thinking about this sort of thing for a long time. There are a lot of cool ideas here - I can see this being very useful for smaller operators of social apps.
I'd like an invite to check it out. Thanks!
3:56 AM
I'd like an invite, thanks!
5:13 AM
Looks interesting. I'd like to check it out.
6:08 AM
hook it up! please :-)
7:01 AM
I'd like an invite if possible. Many thanks in advance!
C.
7:51 AM
me too me too!!
i'd love to hand out awards for our subversive cookie bake-off. (not related to general mills.)
7:59 AM
ooh! ooh!
8:11 AM
Hope Y! keeps up the innovation. Used them from the early years until GMail came online and haven't been back much. Now, they just need to innovate Y!Mail (reduce the annoying ads, for one).
9:04 AM
I'd love an invite!
9:40 AM
I wanna feature fuck. Why is everyone holding me back?
9:54 AM
Sounds interesting. I'd like to try it.
10:05 AM
Looks interesting.
11:01 AM
Am I too late for #50? I can't count, unfortunately.
At any rate, it's good to see waxy.org waking up :)
11:04 AM
Feature f*ck. Heh.
12:02 PM
any invites left?
12:06 PM
Invites are gone! Thanks to everyone who commented. If you commented but didn't get yours yet, check your email a little later today.
12:08 PM
Yes, I'm a whore. And I play one on TV.
1:49 PM
awww.. just missed it.
5:39 PM
Thanks a lot, Andy!!
this came just at the right time :)
10:54 PM
Looks great! Big congrats to Gordon and the rest of the team who built Bravo!
8:59 PM
Thanks Andy, for the great post, and thanks everyone, for the comments. I'm glad to hear so many people stoked about it, and i'm really happy to see all the Bravoteers messing around and having fun. :)
2:16 PM
If you happen to get any more invites, I'd be more than happy to get one! ;)
Happy Holidays!
3:28 PM
I'd be up for an invite.
8:13 AM
Too bad I missed it. This looks great! I see lots of folks using it - from developers to folks "efling" everone at the holidays. Well done. :)
5:54 PM
I would love to test the new platform and send all my friends abroad a Bravo!!!
8:38 AM
Any left? I'd like an invite.
8:07 PM
would be great to try this and other cool stuff you might have lying around. :)
9:38 PM
oh. I want too play too. Please.
5:34 PM
Update: I'll be getting some more invites soon, so everyone that's commented so far is guaranteed an invite.
8:50 PM
Looks like a cool idea. If you do a second round of beta invites, I'm interested! Sorry I'm late to the party.
Also, Happy Holidays!
11:14 PM
Looking forward to this service. I would greatly appreciate an invite! Happy New Year to all and hope for a resurgent Yahoo in '08!
11:41 AM
I love this idea. And you did an excellent write-up. Thanks for sharing it. :) Any chance I can still swing an invite?
10:09 PM
So finally yahoo gets into the virtual goods bandwagon. Traditionally its been the territory of MMOGs.
8:59 AM
Very cool! I can see this being hugely popular with social networks. Oh, and I'd like beta access ;)
2:05 PM
I'd like to be a beta whore too! If you have any more invites, please... :)
2:46 PM
Sounds interesting, but I'm not convinced it will be as popular as the hype I just read suggests. If everyone can create their own "bravo" what's to stop someone from copying someone else’s award, passing it out at random and thus deface any value associated with having earned "the real" one? Guess I'd have to try it to see how this is any better then the other "web award" self proclamation badges which are duped, and proliferated rampantly across the internet.
5:24 PM
Okay, I sent out invites to everybody else who asked so far!
10:18 AM
This sounds pretty cool. This almost sounds like the webkinz craze.
Hook me up with an invite.
5:38 PM
The look is some sort of an icq client done in HTML.
I lke the great service anyway.
1:53 PM
In the event that your invites are not yet spent, tag me. I wanna be a BravoNation Geek.
6:14 AM
I want my kids to think I'm cool...please help...and invite me. Take care-
6:45 PM
I'd like an invite... I'd like to check this out.
6:47 PM
oops, might have been nice if you got my url at 360!
12:40 PM
Please send an invite.