XOXO is hard for me to write about. Too much of myself is wrapped up in it — it’s easily the most exhausting, challenging, and meaningful thing I’ve worked on.
In September, we held XOXO for the fifth year. Like past years, we made a short video to remember XOXO 2016 by. If you’ve never been, it does a pretty great job of capturing what it’s all about. Thanks to Searle Video for their hard work on it, and the incredibly talented Jim Guthrie for the soundtrack. I hope you like it.
Every year, we’ve said we don’t know if we’ll do XOXO again. This isn’t some bullshit marketing tactic: we take it one year at a time, and each might be the last. But this year, we knew we needed a break to work on other projects and rethink where we want it to go.
So XOXO won’t happen in 2017, and we haven’t decided beyond that. It might return in 2018. Or it might not. And that’s okay! It makes it feel a bit more special that way, and I’m so proud of what we’ve done in five years and the incredible community that’s coalesced around it.
We’ll start releasing the talk videos right after the election—if Trump loses. Stay tuned.