The About Us section tells us that SocialGrid is the lifelong dream of one man, Chau Vuong. His main theory is that soulmates exist, and that you can beat the improbable odds of finding them with technology. Chau built SocialGrid to help him find a soulmate to meet his high expectations.
As far as I can tell, you’re assigned a lengthy identification code by the patent-pending Identification Coding System™, which you then place somewhere on your website. Other people can then use the SocialGrid web application to search Google for your coded attributes. Or you can use the patent-pending SocialGrid Search System™, a peer-to-peer Windows client, to search the codes of other people running the client. If the entire system works, you’ll find your soulmate.
No comment on the technology. For me, the entire project is summed up by the “Warning to Copycats & Clones” on the homepage:
We have retained one of the top intellectual property law firms in America. Everything is copyrighted and trademarked. The patent application claims coverage of basically all complex objects, including people, in almost every country. We will marginalize every profit margin. There is no money to made in creating another ID coding system. The world needs only one system. If necessary, we will donate SocialGrid and the patent to Google to insure one standardized coding system. Any copycats and clones will have to answer to Google. Do not compete with us. Join us and become a partner.
Take that, FOAF!