Attribution and Affiliation on All Things Digital

Getting linked from a high-profile website is almost always a huge compliment, well-received by any blogger. But Monday morning, I saw two friends taken by surprise when they were featured on the front page of AllThingsD, the Dow Jones-owned news site edited by Kara Swisher and Walt Mossberg from the Wall Street Journal. I talked to Kara, as well as several other writers and bloggers, to understand why.

Background

After Del.icio.us founder Joshua Schachter’s article about URL shorteners was posted on AllThingsD, he asked on Twitter, “What the hell is this?” Danny Sullivan replied, “It’s a compliment. AllThingsD liked your shortener article enough to feature you on their home page.” Joshua responded, “It’s just very unclear to me where that came from, who wrote it, why they are showing ads on it, etc.”

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