Creativity in a Post-Trump America

Last month, we decided to wait to release the XOXO talk videos until after the election—when the stress and anxiety of this political train wreck would finally be over.

Yeah. Well.

It’s hard not to feel a bit hopeless right now. Many of the things I’ve focused on in the last few years now feel trivial, or badly broken, in the wake of last week’s election.


Last February, we opened the XOXO Outpost, a shared workspace for independent artists and creators working online. Today, 85 people work in the space across all disciplines and backgrounds. It’s pretty great.

Every Friday afternoon, everyone gathers together for Show & Tell, a chance to show off what they’re all working on. Hearing all the incredible things people are making is the highlight of my week—sneak peeks into work-in-progress videos, comics, videogames, journalism, photography, experimental art and code.

Last week’s Show & Tell was different. It wasn’t a productive week, and there wasn’t much to show. Instead, we gathered in a circle and just talked and cried and comforted each other. Everyone told stories of an uncertain future.

One of our members designs critically-acclaimed interactive art, and lives with HIV. He’s afraid of losing his health insurance, which allows him to afford the medication that keeps him alive.

Another’s a young black man who writes about videogames. During the election, he faced racist comments on his commute. As protests spread across Portland last week, he remembered getting hit with tear gas as he marched at Ferguson. He hurried home when he heard the sounds of riot police moving across downtown Portland. He didn’t feel safe.

Our newest member is a Muslim podcaster and writer, now facing a future where he has to register in a federal database.

Several of our members haven’t come in since the election. Afraid, demoralized, struggling with depression or apathy. Other members have visited them at home, keeping them company.

Half of our members are women. 20% of our members are people of color. Several members are queer and/or trans. All of them now face the grim prospects of living in a country actively working to roll back their personal rights and freedoms.


I’ve spent the last few years evangelizing the importance of owning your own work, ways of funding independent art and code, and promoting the work of independent artists and creators.

But it’s hard to survive, independently or not, if you lose your health insurance because of a pre-existing condition, or are facing daily abuse and harassment from people in the real world, or facing both cultural and legislative discrimination based on your gender, race, or religion. (Or if your city’s destroyed from climate change inaction.)

It’s a dark time for indie artists online, especially the historically-marginalized and disenfranchised people in our community.

Like so many others, I’m legitimately afraid for the future. I worry about our community, my friends, and my family. I worry about my son.


The night after the election, I couldn’t sleep. I stayed up late, exploring dark corners of the web I’d avoided for months, seeing what they had to say about it all.

I retreated to the XOXO Slack, our private chat room for XOXO attendees, frustrated and sad.

At 3am, I wrote, “Yeah, good thing we decided to wait until the week after the election to release the XOXO talk videos… Now that all the stress and anxiety are over.”

Lucy Bellwood, an independent cartoonist and speaker at this year’s festival, replied, “The work you and Andy McMillan did bringing people together for the conference is at the heart of what can change things. It is an exceptional time to be reminded of kindness and community and empathy.”

I hope Lucy’s right. I’m not sure if these videos will help anyone right now. There are so many bigger problems to tackle and it feels like it will be a long time before things can start to heal. But I don’t think it will hurt.

So, with that in mind, we’re releasing the XOXO talks starting today—one per weekday, in speaker order, for the next three weeks.


This year, Gaby Dunn opened up the conference portion of XOXO with a powerful talk about how media companies like BuzzFeed exploit marginalized creators, and the importance of owning your own work.

I’ve been a fan of Just Between Us, her comedy web series with co-creator Allison Raskin, since it launched in 2014. In just over two years, they’ve passed 700,000 subscribers on YouTube.

But this year, Gaby became a powerful voice for online video creators with her articles on Fusion.net about the sad economics of internet fame and the dangers of signing away your ideas.

In August, she launched her new podcast, Bad With Money, covering financial anxiety with personal stories and interviews. Highly recommended.

I hope you like it.

Remembering XOXO 2016

XOXO is hard for me to write about. Too much of myself is wrapped up in it — it’s easily the most exhausting, challenging, and meaningful thing I’ve worked on.

In September, we held XOXO for the fifth year. Like past years, we made a short video to remember XOXO 2016 by. If you’ve never been, it does a pretty great job of capturing what it’s all about. Thanks to Searle Video for their hard work on it, and the incredibly talented Jim Guthrie for the soundtrack. I hope you like it.

Every year, we’ve said we don’t know if we’ll do XOXO again. This isn’t some bullshit marketing tactic: we take it one year at a time, and each might be the last. But this year, we knew we needed a break to work on other projects and rethink where we want it to go.

So XOXO won’t happen in 2017, and we haven’t decided beyond that. It might return in 2018. Or it might not. And that’s okay! It makes it feel a bit more special that way, and I’m so proud of what we’ve done in five years and the incredible community that’s coalesced around it.

We’ll start releasing the talk videos right after the election—if Trump loses. Stay tuned.

Redesigning Waxy, 2016 edition

“Redesigning your blog” in 2016 is an anachronism. Like tweaking your Gopher presence or upgrading your ham radio, even talking about blogging feels like a throwback — an exercise in nostalgia for an independent web whose time has passed.

The death of blogging was foretold almost every year since its inception. Greg Knauss was ahead of the curve, arguing blogging would be a short-lived fad three months after Blogger launched in 1999.

But I think Jason Kottke nailed it back in 2013.

Sometime in the past few years, the blog died. In 2014, people will finally notice. Sure, blogs still exist, many of them are excellent, and they will go on existing and being excellent for many years to come. But the function of the blog, the nebulous informational task we all agreed the blog was fulfilling for the past decade, is increasingly being handled by a growing number of disparate media forms that are blog-like but also decidedly not blogs.

If you have any doubt that blogs are dead, here’s a fun thought experiment: name a notable independent, single-author blog that launched in the last two or three years. I can’t think of one. Can you?

There are undoubtedly new blogs starting, and many more happily spinning along in various niches, but they’re not really part of the cultural conversation anymore.

This is blogging in 2016.

I’m not a big fan of nostalgia. There’s stuff I love about the past, but I generally think things are more interesting now than ever.

More people than ever before are able to express themselves on Twitter, Facebook, Instagram, Tumblr, Medium, YouTube, Pinterest, and countless other social platforms. All of that is great.

 

But there a few reasons why I’m sad about the decline of independent blogging, and why I think they’re still worth fighting for.

Ultimately, it comes down to two things: ownership and control.

Last week, Twitter announced they’re shutting down Vine. Twitter, itself, may be acquired and changed in some terrible way. It’s not hard to imagine a post-Verizon Yahoo selling off Tumblr. Medium keeps pivoting, trying to find a successful revenue model. There’s no guarantee any of these platforms will be around in their current state in a year, let alone ten years from now.

Here, I control my words. Nobody can shut this site down, run annoying ads on it, or sell it to a phone company. Nobody can tell me what I can or can’t say, and I have complete control over the way it’s displayed. Nobody except me can change the URL structure, breaking 14 years of links to content on the web.

But the ecosystem for independent publications is fundamentally broken. Getting discovered, building a readership, and profiting from your work as an independent writer are all much, much harder than they used to be.

Needless to say, I have thoughts about all of these things.

It feels dire, but there are bright lights out there—writers trying new things and finding an audience on their own terms—and new experiments worth trying. More about that soon.

 

So I redesigned my blog. I’ve written before about how blogging changed my life, and I still feel like there’s interesting potential in this medium.

It’s given me exposure, a place to share my projects and crazy experimentation with technology. It’s created new opportunities for me, directly or indirectly responsible for every major project I’ve gotten involved in. It’s a place to play and experiment with ideas, some of which led to big breakthroughs and passions. And it connected me to people who cared about the things I did, many of whom became lifelong friends.

After 14 years of blogging, I switched from MovableType to WordPress. The design is finally responsive, though pretty minimalist for now with lots of rough edges. It took some effort, but I preserved the links to everything I’ve ever written—472 posts and 15,891 links.

The RSS feeds should redirect appropriately, though inevitably marking everything as new because I couldn’t migrate GUIDs. (Just mark everything as read if you’re using a feedreader. Sorry about that.) Hopefully, I’m not interrupting the various network of Twitter bots, feedreaders, and IFTTT rules that rely on it.

Some stuff is broken, and there’s a long laundry list of stuff I want to fix and add.

It’s under construction, a work in progress — like me and the rest of the web. Thanks for sticking around.

Pirating the Oscars 2016

Every year since 2003, I’ve tracked the illicit distribution of Oscar-nominated films online in the ongoing war between Hollywood, the MPAA, and a bunch of scrappy kids on IRC.

I just updated all the data in my spreadsheet, now encompassing 445 nominated films from the last 14 years. You can view or download the data on Google Sheets.

In my analysis last year, I wrote about how the percentage of screener leaks seemed to be going down for the last few years. While increased accountability for Academy members and greater awareness of tracking tools may have contributed to the decline, it seemed more likely that DVD screeners themselves were growing obsolete.

Movie studios have been slow to adapt to Blu-ray for Oscar screeners, making them unappealing for online piracy groups compared to other HD sources.

The exception is when the screener is the only copy of a film that’s available, and thanks to the efforts of a single group this year, we saw a small spike in the number of leaked screeners.

A group named Hive-CM8 released an incredible 15 screeners in the nine days between December 20-29, almost all nominated for Oscars: The Hateful Eight, Creed, Legend, In the Heart of the Sea, Steve Jobs, Joy, Concussion, The Danish Girl, Spotlight, Bridge of Spies, Spectre, Trumbo, Suffragette, The Big Short, and Anomalisa.

They originally promised to release a total of 40 screeners, but stopped short either because of a security breach or a guilty conscience, depending on who you believe.

As a result, screeners for fully half of this year’s 32 nominated films have already leaked online.

The median number of days from a film’s release to its first leak online was only nine days, the shortest window since 2008. Only one nominee hasn’t leaked online in any form: the Brazilian film Boy & the World, nominated for Best Animated Feature. A webrip of Boy & the World was released on September 30, 2014.

More than a month before the ceremony, 97% of Oscar nominees have leaked online in DVD or higher quality, more than last year at this time.

Also worth noting: the number of camcorder and telesync releases continues to decline, with only five of this year’s nominees released as cams. This is partly because they’re low quality, but also attributed to fewer mainstream films nominated for Oscars. (Only major blockbusters like Star Wars tend to be worth the risk and trouble to record in theaters.)

Methodology

This year, I very nearly had to abandon the project because reliable sources for leak metadata continue to disappear. Orlydb went offline entirely, VCD Quality is woefully outdated for film releases, and others have stopped tracking films entirely.

Fortunately, I was able to find one comprehensive database: d00per, which is the sole source for all leak metadata this year. If you know of any reliable secondary sources for a pre-db with a decent search engine, let me know. (You can test with Anomalisa and Hateful Eight, which seem to be missing from all but d00per.)

For my spreadsheet, I include the full-length feature films in every Oscar category except documentary and foreign films – even music, makeup, and costume design.

I use IMDB for the release dates, always using the first available U.S. date, even if it was a limited release.

The official screener release dates are from Academy member Ken Rudolph, who kindly lists the dates he receives each screener on his personal homepage.

Questions, corrections, or additions? Get in touch on Twitter or leave a comment.

The First Round Capital Holiday Train Wreck

Your annual reminder of the hidden costs of taking venture capital is here — it’s the First Round Capital Holiday Video, a yearly cringe-fest of startups parodying the year’s biggest pop hits, with lyrics tweaked to reflect the worst of startup culture. (Full lyrics at the end of the post.)

I have a grim fascination with these videos and their ever-increasing production budgets. Every year, I watch them with my hands shielding my eyes, and collect them in a YouTube playlist. (For some reason, 2009’s video is only on Vimeo.)

Of course, if you ask First Round about it, and probably most of the founders in the video, they’ll say, it’s all in fun! We’re just blowing off some steam at the end of the year! I know one of the partners at First Round. I know some of the people at the startups in the videos. I don’t think their intentions are bad.

But once these startups have taken funding, do they really have a choice?

This year, Crunchbase says First Round invested in 57 startups, a median amount of $8.5M and an average of $18.5 million.

If someone gives you $8.5 million, sits on your board, and owns a significant part of your company, you’re going to dance if they say “dance.” You’re going to sing if they say “sing.”

And you’ll ask your entire team to do it too, and they’ll be captured on video, streamable on YouTube for years after they quit or were laid off.

In a situation like that, you can’t really say no. You just put on the costume, smile, and dance.

Continue reading “The First Round Capital Holiday Train Wreck”

If Drake Was Born A Piano

This morning, my friend Charles pointed me to a song on Tumblr that blew up, a remix of Mariah Carey’s “All I Want for Christmas Is You.”

The original poster deleted it, so I’m mirroring it here.

It’s a terrible and amazing thing to listen to — a conversion of the original MP3 to MIDI, and back again to MP3. The resulting version sounds like Mariah as a player piano — none of the original recording is preserved, only a series of hyperactive notes matching the frequencies of the original song.

Incredibly, you can still make out the lyrics and music, though likely only if you’re familiar with the original song.

It reminds me of this German project from 2009, in which Austrian composer Peter Ablinger used a computer-controlled piano to play a child’s voice.

So I had to try out a couple other songs to see how it sounds. I’m pretty happy with the results. Enjoy.

And a bunch more on my Soundcloud playlist.

I used a web-based converter for the MP3 to MIDI conversion, and I used timidity and ffmpeg for the conversion back to MP3.

And, of course, just as I was finishing these videos, my friend Tim pointed out that Tim Troppoli tried this same technique earlier this year. And, go figure, he used Smash Mouth’s “All Star” too. It’s like the Lenna photo for audio.

More great examples in his video, including Piano Man and Stayin’ Alive. I’m not familiar with the Pokemon theme, and it was totally nonsensical to me. I can’t make out a single lyric, a great example of how your brain’s filling in the gaps.

Update: Here’s an example from 2009 of the same technique used on David Lee Roth’s isolated vocals from Van Halen’s Running with the Devil. And the vocals on this version of Oasis’ Wonderwall are particularly clear for me.

Lying With a Zero Axis

In June, data journalist David Yanofsky wrote a Quartz article about chart design, “It’s OK not to start your y-axis at zero.”

Last month, Vox followed with a more spirited defense of the practice, “Shut up about the y-axis. It shouldn’t always start at zero.”

Both publications noticed a common trend: any time they published a chart that truncated the y-axis, they’d get a bunch of angry emails and tweets claiming it’s deceptive. But Vox and Quartz are absolutely right — context matters, and often, starting a chart at a zero axis can mislead too.

Vox’s article led to some angry responses, like this one from writer Ramez Naam:

Today, the National Review tweeted this (now-deleted) incredibly misleading chart about climate change, inadvertently proving Quartz and Vox right.

Twitter had a field day with it.

Snark aside, here’s one way to make the chart meaningful again.

Tracking the "Trump Is A Comment Section Running for President" Joke

Donald Trump joined Twitter in March 2009, and announced his presidential campaign on June 16. Since then, if you’ve spent any time on Twitter, you’ve probably seen some variation of this joke:

This incarnation by Brian Gaar was posted last week, and got over 36,000 retweets.

But he’s hardly the first. Literally thousands of people have posted this sentiment, and I’ve personally seen several in my timeline with thousands of retweets.

Which got me thinking, who was the first and how did it evolve?

Let’s go back in reverse-chronological order, hitting some of the most popular versions.

On December 8, the day after Brian Gaar’s tweet last week, New York Magazine art critic Jerry Saltz got over 1,400 RTs with the same idea, this time adding an image.

Many people saw it from this tweet on November 22 by @mamasnark, which got over 10,200 retweets. (I see several people citing this tweet as the original when it reappears now.)

On November 10, Jon Stewart appeared at the Stand Up for Heroes benefit at Madison Square Garden and said, “It’s like an Internet comment troll ran for president.” This quote got extensive coverage from publications like the Hollywood Reporter, MSNBC, and Huffington Post.

Four days earlier, on November 6, Keith Olbermann appeared on Real Time with Bill Maher and said that Trump “sounds like an Internet comments section running for President.”

On August 7, Marc Andreesen tweeted it as an overheard comment, getting over 2,500 retweets.

On July 18, Barbara Haynes got over 13,000 RTs with this tweet that used the #DonaldTrump hashtag.

On July 14, a Daily Kos blogger wrote, “Donald Trump is what would happen if a reddit comment thread ran for office.” This quote was picked up on Twitter.

On July 8, The Daily Beast’s Olivia Nuzzi got more than 2,700 retweets for her take on it.

Only a single day after Trump announced his presidency, on June 17, a Twitter user in Johannesburg drew a parallel to the News24 comments section and tweeted the idea — though as a reply and with no retweets, it was likely only seen by her 332 followers that also follow Trump.

But, of course, the idea that Trump is an Internet comments section goes back long before he announced his candidacy.

On April 28, this similar joke got 357 retweets.

On February 27, this minimalist take from @lafix for nearly 350 retweets.

How far back does this joke go? The earliest incarnation of the “Internet comment personified” idea on Twitter is this tweet by a guy named Mark on April 27, 2011.

So, did all these people rip off Mark?

No, of course not. I’ve written about the phenomenon of multiple discovery before, and nowhere is it more obvious and easily provable than in the comedy world, and especially easy to document on Twitter.

As Donald Trump came online, and as his prominence in the public eye grew, many more people started thinking about his behavior.

Of course, there are plagiarists in the world who brazenly copy jokes on Twitter, Instagram, and elsewhere, sometimes resulting in huge audiences.

But most people simply drew the connection between garbage Internet comment sections and the way Trump acts, and tweeted their epiphany.

So, settle in. It’s going to be a long year.

Want many more examples? Oscar Bartos made @trump_comment, a bot dedicated to retweeting examples of this meme, and self-referential takes like this one.

Did I miss any major examples? Post a comment or tweet at me.

Psychonauts and Double Fine's Relentless Experimentation

Psychonauts is one of my favorite games of all time, the story of a psychic summer camp for kids, a government conspiracy, and love story rolled into one. The writing is funny and sweet, the characters and world wildly memorable, with some of the most inventive and innovative level design I’ve ever seen.

I first linked to the Psychonauts demo a week before its release in April 2005, and it still holds up incredibly well. If you’ve never played it, it’s deeply discounted on Steam in a $20 bundle with Broken Age, Grim Fandango Remastered, Brutal Legend, Costume Quest, and a bunch of other great Double Fine games for the ridiculous price for the next 16 hours. Or just pick it up for $10 normally.

It’s a miracle the game was ever released at all. As Double Fine’s first game, its development was notoriously fraught with major obstacles — a neverending crunch mode over 4.5 years of development, cancelled funding, and multiple near-death experiences. In the end, the game was released to critical acclaim and relatively weak sales, but built a deep and obsessive cult following over the last decade, eventually selling 1.7 million copies.

To commemorate the launch of their new campaign to fund its sequel, Double Fine and 2 Player Productions made a 50-minute short about the history of Psychonauts. It’s an incredible archive of Tim Schafer’s unseen video footage, design thinking, and interviews with the team talking about their experience making the game, good and bad.

Double Fine, more than any indie studio I know, is defined by its willingness to keep pushing itself to try new things. Some of these experiments work and some fall flat, with other indies able to watch and learn from the sidelines.

Their Kickstarter project for Broken Age paved the way for many other indie game developers and fans to use crowdfunding, and they documented it all in public with the Double Fine Adventure documentary, one of the best accounts of making anything ever, entirely free on YouTube. Their Amnesia Fortnight project, first internal and later public, encouraged experimentation within a team. Their Steam Early Access projects are perhaps the most controversial, with the cancellation of one game, though even that’s found a life of its own.

And, now, with the Psychonauts 2 campaign on Fig, they’re testing the waters for equity crowdfunding: the ability for members of the public to get a financial return on a crowdfunding project, rather than rewards alone.

(As a Kickstarter advisor and shareholder, I’m biased, but I have concerns about equity crowdfunding for indies. If you think backers feel entitled now, wait until they’re expecting a financial return.)

But I admire Double Fine for pushing everything forward, and I’m excited to see the results of their experiment. I supported the Double Fine Adventure, and of the 229 projects I’ve backed on Kickstarter, it’s still my personal favorite. I have my signed poster, backer shirt, and I played and loved Broken Age. But it was worth it for the documentary alone, seeing every exciting and painful moment of making the game with the people behind it.

So, of course, I backed the Psychonauts 2 project and I can’t wait to see what happens. If you want to come along for the ride, you can still back the project until January 12.

As a side note, I played a teeny, tiny role in this story.

Five years ago, when Kickstarter was only a year old and two years before Notch made headlines with a tweet, I read this Joystiq article by Justin McElroy, writing that Tim Schafer was open to making Psychonauts 2 if he could find a willing publisher.

I freaked out, asked my friend Brandon Boyer for an email intro, and sent this email to Tim Schafer on November 12, 2010.

Tim: Huge, huge fan of your work. I recently replayed Psychonauts, DOTT, and MI 1 and 2 with my six-year-old son. Just as good as I remembered.

Anyway, I showed the Joystiq article to the Kickstarter team and we’re all freaking out about the prospects of what Psychonauts 2 on Kickstarter might look like. Jamin from Kill Screen’s at the Kickstarter office right now and they’re all talking about it.

Going directly to fans to pre-sell the game before it exists sounds insane, but it’s very possible. It’s an incredible promotional tool, a great way to show there’s a market for the game to publishers, and doesn’t involve any kind of investment or preclude any kind of future publisher arrangements. And, of course, Kickstarter would promote the hell out of it to the community.

I’d love to introduce you to the team and answer any questions you might have, if you’d even *remotely* consider this.

I never heard back, but three years later, I invited Tim Schafer to speak at XOXO. There, for the first time, I heard the story of what happened after he received my email, the conversation that it kicked off internally at Double Fine with his business manager, and how it eventually led to the record-breaking Double Fine Adventure project. (The story starts at 17:30.)

Poker, Wikipedia, and the Singular They

Back in October, NPR’s Hidden Brain podcast covered the story of professional poker player Annie Duke, the only woman to compete in the World Series of Poker: Tournament of Champions in 2004.

It’s a fascinating story about her own impostor syndrome, feeling like she didn’t belong at that table, but also how she used gender stereotypes to work in her favor and eventually win the competition.

I love everything about this story. Once you’ve listened to it, I recommend watching the final moments of the game on YouTube.

For another perspective, Wil Wheaton pointed me to Annie Duke’s talk on The Moth, a gripping retelling in her own words of that tournament. It was the first time she’d ever played on television, and the first time anyone could see her hand.

While listening to the NPR story, I went looking for a refresher on the rules of Texas hold ’em, and ended up on this Wikipedia page for betting in Poker.

Immediately, I was struck by the language, which was dominated by male pronouns:

When it is a player’s turn to act, the first verbal declaration or action he takes binds him to his choice of action; this rule prevents a player from changing his action after seeing how other players react to his initial, verbal action.

If he declines to raise, he is said to “check his option.”

If a player borrows money to raise, he forfeits the right to go all-in later in that same hand — if he is re-raised, he ”must” borrow money to call, or fold.

And so on, for over 12,000 words. It felt like it was borrowed from another time, cribbed from a thrift shop poker book from the 1970s.

Because it was Wikipedia, I felt like I could do something about it. So I spent some time making the biggest edit I’ve ever made on Wikipedia: changing every male pronoun to gender-neutral language, sometimes rephrasing as “the player,” but often using the singular they. I tried to be careful about readability, making sure to only use it in cases where it couldn’t be confused with a plural group.

So “a player may fold by surrendering his cards” became “a player may fold by surrendering their cards.”

In the end, it took longer than I’d like to admit — over 160 changes in one big commit.

I saved it, tweeted about it, and promptly forgot about it.

Yesterday, I remembered the change and popped over to Wikipedia to see if it survived.

Unsurprisingly, every change was reverted less than a week later. The user left a reason: “‘they’ is a plural term and inappropriate for an encyclopedia article.”

As it turns out, Wikipedia has its own guidelines about gender-neutral language. The Manual of Style recommends, “Use gender-neutral language where this can be done with clarity and precision. For example, avoid the generic he.”

A Wikipedia essay expands on the guideline, “There is no Wikipedia consensus either for or against the singular they… Although it is widely used in informal writing and speech, its acceptability in formal writing is disputed.”

Fortunately, that’s changing.

The singular “they” is one of the most hotly-debated subjects in exciting world of grammar. Last month, Dennis Baron declared it the “word of the year.”

Just last week, the Washington Post style manual became the latest to accept the pronoun. Bill Walsh, The Post’s copy editor, explains their decision:

There was one change, though, that I knew would cause controversy. For many years, I’ve been rooting for — but stopping short of employing — what is known as the singular they as the only sensible solution to English’s lack of a gender-neutral third-person singular personal pronoun. (Everyone has their own opinion about this.) He once filled that role, but a male default hasn’t been palatable for decades. Using she in a sort of linguistic affirmative action strikes me as patronizing. Alternating he and she is silly, as are he/she, (s)he and attempts at made-up pronouns. The only thing standing in the way of they has been the appearance of incorrectness — the lack of acceptance among educated readers.

What finally pushed me from acceptance to action on gender-neutral pronouns was the increasing visibility of gender-neutral people. The Post has run at least one profile of a person who identifies as neither male nor female and specifically requests they and the like instead of he or she. Trans and genderqueer awareness will raise difficult questions down the road, with some people requesting newly invented or even individually made-up pronouns. The New York Times, which unlike The Post routinely uses the honorifics Mr., Mrs., Miss and Ms., recently used the gender-neutral Mx. at one subject’s request. But simply allowing they for a gender-nonconforming person is a no-brainer. And once we’ve done that, why not allow it for the most awkward of those he or she situations that have troubled us for so many years?

Grammar manuals and copy editors may be slow to adapt to how the rest of the world uses language, but the increasing popularity of “they” reflects an increasingly gender-inclusive culture.

In the meantime, Wikipedia leaves the singular “they” in limbo, neither endorsed nor banned. Most of the arguments seem to boil down to some variation of “it looks ugly.”

But what’s uglier: a mismatch of number or a mismatch of gender? One is mildly irritating, maybe slightly confusing. The other is often insulting and alienating.

Language evolves, and there’s little prescriptivists can do to change it.

Eventually, they’ll have to suck it up, accept the cards on the table, and fold.

Though they’ll inevitably make a lot of noise in the process.