You’ve probably seen these adorably amateurish animations featuring kittens lip-syncing White Stripes, Destiny’s Child and the Vines. Created by Rathergood.com’s Joel Veitch, the Flash animations started appearing on weblogs and discussion lists last August.
Well, someone at VH-1 just discovered it. In a short bumper promoting VH-1, the station co-opted the Flash meme for their own purposes. I created an animated GIF composed of six screen grabs from the commercial, which features two kitties and a chameleon performing Culture Club’s “Karma Chameleon.”
This wouldn’t be the first time that TV stations borrowed web-based memes for commercial purposes (see: Dancing Baby), but this might be the most blatant rip-off. The commercial is in the same limited-motion Flash style as the original Flash animations and uses the same kitten images. I hope you got a royalty, Joel.
Update: Um, nevermind. Joel confirmed via e-mail that he created the animations for VH-1.